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Bookstagram: How To Use Instagram for Authors Part 2

BOOKSTAGRAM is Instagram custom-made for book lovers. You read that right!

If you are a bookworm,

then Bookstagram is “heaven-on-Earth” for you too.

Instagram: An App where you can post pictures of yourself (selfies), your hobbies, your food (which is very common), your work, your family, and just basically about anything and everything under the sun.

It is primarily a photo-sharing App, which basically looks like a photo album when you are browsing the newsfeed. It may seem like a small world, looking at the tiny icon from the screen of our smartphones; but this tiny icon can lead to many places and it can become a very intimidating world to get lost in, especially if you are just starting up and getting your profile set-up.

Like if you’re a new author, or if you’re releasing a new book, or you’re promoting an event (like a book signing).

This social media platform is indeed a fun place to be, especially when you know HOW to use it and maximize its potential in boosting your number of readers. As authors, the market can become very competitive sometimes, and we need to stand-out in order for readers to take interest and realize how wonderful the texts are inside the pages of our new book.

It doesn’t have to be a tough competition against each other though, there are moments when we can stand together and harmoniously succeed TOGETHER. Afterall, the world has so many readers, all waiting for a good book to buy and read. Readers don’t all have the same preference, and writers don’t all have the same style of writing; so there’s always room for everyone to shine on the spotlight at one time or another.

Speaking of maximizing Instagram and using it to for your benefit, you have to understand first how it all works and it involves several analytical processes.

It involves an algorithm, as complicated as it may seem, but to put things in a simple way, it makes a popular post more popular.

Meaning, the more people like your post, the more it will be seen on the top of the newsfeed and the more chances of it being seen by new viewers.

So the main aim is really to engage in more followers on Instagram, and it doesn’t end there. You have to create posts that are visually captivating and pair it with a very catchy caption, which ends with an appropriate hashtag.

As most of us know, these hashtags link or compile posts on Instagram that talk about the same topic. You can actually create your own set of hashtags to refer to a certain book or event, or you can use common hashtags to link them with already established books or events… or you can even combine both into one post – a unique hashtag plus a popular hashtag – just to make sure that your post appears whichever hashtag an Instagram user will use for search.

The possibilities are endless!

The unique hashtags are custom-made, you can create them base on the title of your book or on the name of the event, and add a little twist to make it a both catchy and distinct.

(Always remember how these hashtags work, when  your follower clicks the hashtag of your post, they are led to a new page that contains ALL the posts that contain the same hashtag, so if you don’t want to them to get lost and see other posts that are not related to what you want to share with them, create a unique hashtag that is appropriate, and you will never go wrong.)

For the popular hashtags that have been used and are continuously being used by authors in their Instagram posts, here are the top-ranked hashtags that you might want to try for the next picture that you will share (courtesy of 100+ Instagram Hashtags for Booklovers):
#writerslife (900k)
#writersofig (2M)
#writerscommunityofig
#writerlife
#writersnetwork
#writersofig
#writersofinstagram
#writerofinstagram
#writercommunity
#writeyourheartout
#writersunite

There are also many hashtags available for anything about books in general. Here are the top-ranked hashtags that have been used more than 500K times:
#bookstagramfeature
#ilovebooks
#bookstagrammer
#bookstagram
#bookaddict
#currentlyreading
#bookclub
#amreading
#shelfie
#bookphotography
#instabook
#booknerd
#readersofinstagram
#bookaholic
#instaread
#bookgeek
#bookaholic
#booksofinstagram
#bookish
#bookishfeatures
#bibliophile
#goodreads
#booknerdigans
#lovebooks

Here are General Category for Book Hashtags (<500k Posts)
#booksarelife
#bookcommunity
#booknerdigan
#bookpassion
#bookrecommendation
#bookreview
#culturetripbooks
#greatreads
#bookquotes
#bookobsessed
#bookworms
#bookster
#booksandflowers
#vscobooks
#bookdragon
#bookfeaturepage
#bookflatlay
#totalbooknerd
#bookgram
#readmorebooks
#alwaysreading
#bookphoto
#booksofinsta
#booksandbeans
#bookart
#booksbooksbooks
#booknookstagram
#bookcollection
#bookoftheday
#paperbacks

Hashtags for Young Adult Books
#yalit (800k)
#ireadya
#youngadultbooks
#yabooks
#yafantasy

Hashtags for Literature Lovers
#literature (3M)
#literaturelover
#classicbooks
#classicliterature

Hashtags for Romance Readers
#romancebooks
#romancenovel
#romancenovels
#contemporaryromance

Hashtags for Book Bloggers
#bookblogger (1M)
#bookblog
#bookbloggers
#bookblogging

Hashtags for Poetry Books
#poetryofig
#poetrygram
#poetryinstagram
#poetrylovers
poetrycommunityofinstagram
#instapoetry (1M)
#poems (3M)
#poetryisart
#poetryislife
#poetryisnotdead (1M)
#poetrysociety
#poetrytribe
#poetsoninstagram
#poetsdaily
#poetrylove
#poetrylover
#poetrybook
#igpoets
#bymepoetry
#spilledink (2M)
#igpoetry

Hashtags by Genre
CONNECT BY GENRE
#AutoBiographical (4,337)
#NonFiction (190,819)
#NonFictionbooks (2,447)
#ChickLit (53,479)
#ParanormalRomance (22,822)
#Poetry (11,413,783)
#PoetryMonth (18,462)
#CrimeFiction (26,076)
#ReadCrimeFiction (2,985)
#RomanticSuspense (9,785)

TO CONNECT WITH OTHER WRITERS
#writersofinstagram (3,522,603)
#writersofig (1,687,520)
#writerscommunity (971,414)
#amwriting (725,636)
#nanowrimo (120,441)
#amediting (68,056)
#ilovewriting (30,128)
#authorlife (120,549)
#writerscorner (72,792)
#writerscommunity (971,414)
#litfic (for literary fiction)
#histfic and #histnovel (used for historical fiction)
#womensfiction
#scifi or #science #fiction
#romance (read more about the Romance genre)
#paranormal (used for books like Amanda Hocking’s)
#crime
#suspense
#kidlit
#cookbooks (also related to the cookbook genre #food #cooking #recipes, etc.)

#amwriting: It’s not really clear how one can be writing and tweeting at the same time, but this is commonly used by writers to indicate they’re generating pages.

#amediting: Similar to #amwriting, this hashtag indicated that the writer is going through his or her pages, revising.

#writingtip or #writetip: Writing coaches, editors, and others whose livelihoods depend on authors will offer up their tweety pearls of wisdom, marked by these hashtags.

#writingprompt: This hashtag is used when writing coaches give a suggestion about what to write, an idea to get the writer going and help to stimulate the flow of the pen on the page.

#writingsprint: The Twitter version of “on your mark, get set, write! this hashtag encourages author participation in a timed writing exercise.

#nanowrimo: National Novel Writing Month (in November) helps create solidarity among those toiling on their magnum opuses (opi?).

#writerwednesday: Used on—you guessed it—hump day, this general hashtag can be used alone or in tandem with other hashtags to mark a variety of different tweets—for author promotion (for oneself or one’s friends), to highlight other writerly pursuits, such as a #writingtip (see above).

#fridayreads: The writing and book publishing communities are nothing if not passionate readers themselves. By adding this hashtag to a Friday tweet about what you’re currently reading, you show support for other writers and for the book business. It’s good karma for your own work.

#ff: Stands for “Friday Follow”; another weekly show of generosity on the part of a tweeter, where one recommends sites to follow.

#rebelliongate: Kingsley Brothers Taste Authors’ Rebellion Against Their Trademark Attempt

Yet another common English word has been filed for a trademark, and it’s causing the author community great distress.

I mean, why not, when it can be the start of more unnecessary owning and exclusivity of words that should be free to be used by everyone in the first place.

The biggest and perhaps most frightening question to ask is

WHAT WORD WILL BE NEXT?

We might wake up one day and find out we are running low on common words to use, clipping our freedom to write and express ourselves as writers.

The Kingsley brothers have applied trademark to the United States Patent & Trademark Office for the word REBELLION, in an attempt to protect their long-running UK games firm bearing the said name.

Even on its early onset, it’s already receiving so much backlash from concerned authors who are seeing the same pattern with what Faleena Hopkins did to the word “cocky” (see #cockygate scandal).

Having been successfully filed, the trademark is due for publishing on May 15, 2018 – unless there is significant opposition.

A significant opposition is indeed forming, especially via social media platforms, as more and more authors are finding out about this news. Independent authors, just last night, have started the Twitter war, and they’re tagging it #rebelliongate.

Yup! Just last week it was #cockygate, now it’s #rebelliongate. It’s a crazy time to be alive.

So, exactly why are authors “rebelling”? (pun intended).

Well, for starters, the application of trademark appears to be so broad that it includes the prevention of authors from using the term “Rebellion” in the title of any books. Aside from that, it also includes some unusual inclusions for the following: Christmas tree decorations, cinematic films, combs and sponges, egg cups, global positioning systems, household and kitchen utensils, household linen, music composition software, unworked or semi-worked glass (except building glass).

Going through the list, you can’t help but wonder if those are a random selection or computer-generated, lottery-winner words, right? I mean, I cannot in any way no matter how hard I try, link a Christmas Tree decor with the term rebellion is not a common term in household items, and trademarking it would really not affect several products and services. In book titles, however, the term is very popular. Especially since it is such a strong word and can really catch the attention of readers when used appropriately.

In Kindle alone, if you search for books with the word “rebellion” in its title, it will come back with a whopping 5000 results… and that’s just Kindle books!

As the Twitter war persists, strong forces are keeping their firm ground in opposing the Kingsley brothers.

Writer Kevin Kneupper has been making several exchanges of tweets with Jason Kingsley himself, who has been actively responding to bashers all over the internet.

Jason clarified in one tweet that they have no plans on going after authors who want to use the term rebellion in their title:

Many are suspicious about this “promise” though, because why would they have it in the inclusion in the first place if they are not planning to use… and earn money from it, right?

More updates are yet to unfold, especially since today is the due date for the trademark to publish. Follow our page to hear the news first.

 

How Authors Can Benefit From Amazon Pay Per Click

Amazon’s new feature for authors and publishers, PPC (Pay Per Click) Advertising, is here and new authors are testing the waters to know if it is worth the money or not.

An account that is enrolled in Amazon KDP (Kindle Direct Publishing) Select, can have access to Amazon’s Ad Campaigns.

Meaning, authors, and publishers are given the opportunity to advertise their books on popular and best-selling Amazon book pages that are somewhat related to theirs. Making it a great opportunity to be seen by more readers.

Since our primary goal in advertising is to hit sales, Amazon’s new PPC is probably doing what it’s supposed to do for authors and publishers.

How?

Well, simply put, they display your book ad onto popular Amazon book pages, and you can expect to sell more books than before thanks to the increased exposure at the right page with the right audiences.

This is great news for self-published authors since this entails a big marketing boost. A wonderful break for Indie authors indeed because they can now advertise their ebooks on Amazon with this new pay-per-click campaign.

REQUIREMENTS:

To take advantage of Amazon PPC (Pay per click advertising), your books have to be exclusive to Kindle.

How? It should be enrolled in KDP Select. Aside from that, there is a minimum campaign budget of $100.

Before Amazon’s PPC, Amazon promoted and still promotes books for free in a via the “Customers Who Bought This Item Also Bought…” section, of book sales pages.

To be honest, this may be a free service, but it was never that useful in increasing the sales because

  1. It was not very visible from the display screen.
  2. It was usually at the bottom part of the page and needed a little bit of scrolling down before it could be seen.
  3. You had no control if or where your book would show up.

 

This new advertising deal means self-publishers can really take serious promotions into their own hands.

HOW-TO:

Are you excited to give PPC a chance?

Here’s a simplified guide on how to set up and kickstart your new advertising scheme:

1. From your KDP Bookshelf, click on the new option “Promote & Advertise” under the KDP Select column.

2. On the next page, click on “Create an Ad Campaign” under the “Run an Ad Campaign” box.

3. Choose which book to advertise.
4. Choose whether to target your ad by product or interest.

(You can also choose not to target a campaign at all, which, I would imagine, involves an ad being shown largely at random- not recommended).

Tip: Choosing “By Product” means your ad will be shown to customers interested in selected and similar products. Choosing “By Interest” means the ad will be displayed to people interested in selected categories.

5. Set up your campaign name, bid and, budget. At this point, Amazon will display the average bid, which generally ranges from $0.52-063. The minimum budget that can be selected is $100.
(Don’t worry though, you don’t have to pay out the total budget upfront. You can opt to be charged periodically in small increments as the campaign runs. Nice, right?)

6. Set the campaign start and end date. Then pick an appropriate pacing option, you can choose to either deliver the campaign as quickly as possible or allow Amazon to spread out the campaign smoothly.

7. A preview of the ad will then be generated using the book’s cover, title, and price, in the same style as most of the book ads on Amazon.

8. Select a payment option.

9. Submit the campaign for review.

IS IT WORTH THE MONEY?

During the campaign period of the ad, you are only charged by Amazon when a customer actually CLICKS your ad, NOT when an ad is displayed but not clicked. More or less, people who will click your ad are interested in your book, thus increasing your chances of selling more books.

So what happens when people click your ad?

People who click your ad will be taken to your book’s “Product Details” page where they can see more descriptions of your new book, thatwill most like grab their curiosity and will hopefully ONE-CLICK BUY your book.

#cockygate Cocky Author Creates Commotion in the Publishing Community

The Cocky Author

Post updated: May 21, 2018

In an attempt to protect her romance series brand and stop other’s from copying her work, in September of 2017, Faleena Hopkins (also known as Sabrina Lacey) and her lawyer filed a word mark trademark for ‘cocky’.

A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and IBM.

In the United States, a word mark can be registered as a protected intellectual property. Sometimes, the text itself can be registered too. However, the purpose of doing so must be more specific than a general word.

So for example, Tim Cook of Apple Computers, cannot sue you if you use the word ‘apple’ in a book title, but he can file a lawsuit if you try to open up a computer company under that name (Apple).

Hopkins is the author of a collection of humorous, steamy romance novels titled The Cocker Brothers Series.

Her act of trademarking the word ‘cocky’ may seem pretty harmless at first, because it would seem she was just securing her claim to the brand she created. At the same time, making herself the only relevant author of the “Cocker Brothers” and “Cocky” branded books.

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Bookstagram: How To Use Instagram for Authors Part 1

For authors, one of the best platforms to maintain an active profile on, is Instagram.

Ask any author, and they’ll same the same thing. Writing your book is the easy part. Marketing and selling your book is one of the hardest aspects of being an Author.

Why?

The reasons vary. But it mainly comes down to “know-how”. Many Authors don’t know the first think about Marketing and what it takes to do market research, market positioning and sales..

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Self Publishing Checklist

New Author Self Publishing Checklist

Becoming a self-published author means that you’re now in charge of writing, designing, printing and marketing your book. By being an independent author, you will not have the luxury of having a publisher or book agent handle all the nitty gritty on your behalf.

Self-published authors are proactive and keep all the wheels spinning by using a self publishing checklist, because they know that if they skip just one point on the checklist, it could affect the schedule, timeline and end results of publishing their book.

As a writer, it’s easy to get carried away by the excitement of publishing your own book. So you should use this new author publishing checklist so that you don’t end up playing a catch-up game during the self publishing process.

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Best Writing Apps To Help You Finally Finish Your Book in 2018

The Best Writing Apps to hep you finally finish your book in 2018

Once upon a time, you would gather a ream of paper. Sit down, in a comfy chair looking out at your garden as the sun shone through your office window. You would carefully place a piece of blank paper into your typewriter, position it in the right spot, adjust and start writing.

For over 100 years, that’s how writers wrote their manuscripts.

But, things have changed, it’s 2018.

You no longer need to bang away at noisy keys, probably waking the neighbors, or getting your fingers dirty with ink, leaving a trail wherever you go (inky fingers 🙂 ).

Now, you can turn on your computer, go online and write to your heart’s content.

Like everything else, you have choices. Not only am I going to show you free online writing apps to get your manuscript out of your head and into reality, but also, online editing tools, title generators and tools to jump start your muse with content ideas.

Let’s start at the beginning. You cannot write, if you have nothing to write about.

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Why It’s Important To Tell Your Own Stories

 

Books have been offering history, knowledge, inspiration and entertainment to readers for thousands of years.

But, take a look at 99% of books published throughout history. Are they telling your story? Do they tell the story of your ancestors? Your Culture?Books are special because they carry the history of a people, or culture through time. However, what happens when only a selected few stories are told, by a select few cultures.

Thousands of stories are lost to time. Never to be heard of or seen again.

The epic love stories….gone!
The brave warriors….lost!

The Children’s characters….non existent!

One of the most basic functions of stories is to teach. We use stories to quickly and easily learn facts, but stories also teach us how to be.

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New Author Checklist: How To Create An Email Address

As a new author, there are many tasks to complete during the writing and publishing phases of your book. One that should not be overlooked is creating a dedicated Email address for your Author persona.

Even if you are not using a pen name, it is best practice to create a new email address for your Author Profiles separate from your work or personal email address.

There are many options to create an email address. You can start with google, gmail to create your new address.

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