Market » Publish Your Book

Market

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What is the point of marketing? Why do you need to implement marketing strategies to sell your book?


 

Let’s start with the definition of marketing
marketing
noun mar·ket·ing \ˈmär-kə-tiŋ\

The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.

Definition From the American Marketing Association(AMA)
Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The important points are communicating and delivering offerings to customers of value.

So, in order the market your book successfully, you need to let potential customers know your book exists and communicate to them the value they will receive by purchasing/reading your book.

So where do you start?

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