However, the challenge remains in getting a book reviewed. With so many books abound, it may be difficult to find people who would have the time to do a book review. But then, just like the rest of the common issues writers are facing today in terms of marketing and winning a solid, loyal fan base, Firebrand Publishing gathered a few tips on how you can avoid the pitfalls and getting your book in the hands of reviewers.
1. Your cover – It’s an old marketing technique. The cover speaks for your book’s quality in a five-second window. Hence, if your cover is nothing but a whiplash of imagery not carefully thought over and cheaply splashed and made into a book jacket, you’re well on your road to being ignored. Just as your have poured your heart and soul into your manuscript, so should you in creating your book cover.
2. Marketing is not an overnight thing – You knew you are going to release a book and you believe that your story is great. You’ve known about this months ahead of your book launch date and yet, you failed to give potential book reviewers and beta-readers advance notice. Granted they are your considered loyalists, remember that they have other things to do than wait for your book to be ready. They have lives too, you know. Start reaching out to your potential reviewers weeks ahead, a good four weeks advance notice should be good.
3. Follow up – So you’ve sent emails six to four weeks prior to notify your target reviewers about your book. Excellent! But you did not get any response or perhaps you did but was told to write them back a few weeks later. Hey, do it. Pencil that in on your calendar and make sure that you follow up. Again, readers, bloggers and beta-readers tend to be caught up in a flurry of activities life throws their way so be realistic in your expectations as well and follow up with them.
4. Geo-targetting – Spend some time on research, it can take you to places. Know your audience – location, gender, age bracket, etc. prior to sending out a review copy to a bunch of people who may not even be your target market. Pitching to the wrong crowd definitely won’t make you any sales, lest a book review so it pays to make sure you know who you need to talk to and who are most likely to fall in love with your story.
5. Go public – Create an online buzz, make sure your online presence can be felt, be socially and publicly active. Bring in some noise. Jump into conversations online and let your voice be heard. Be a leader or an authority in your genre. Share, impart your knowledge and gather people around you until you are able to build a tribe where you are the chief. Again, tread lightly in the beginning by making sure you are mixing yourself up with the right crowd.
There you go! Get your book reviewed, avoid the pitfalls and be a shining success!